The number of cryptocurrency holders is projected to increase early 10-fold, from the current 22 million to 200 million worldwide by 2020. The simplest way to become an owner of cryptocurrency is by selling goods for crypto. This approach will drive mass adoption in the coming years.

The token sale seeks to raise financing to expedite development of Ethereum blockchain-based smart contracts, of AI-based screening and KYC technology, and to fund global expansion. Ubank app’s unique distribution model through pre-installation by manufacturers will be scaled to new geographies.

Vision

Many people want a simple and safe way to obtain a stake in cryptocurrency, but do not know how. They are not miners, not speculators, just individuals who see added value in investing in cryptocurrency. The number of cryptocurrency owners is projected to increase from a current 22 million to over 200 million by 2020.
Yet these same people are very comfortable with buying and selling on Ebay, Amazon, WeChat, Etsy, Taobao and the like. In 2016, marketplaces accounted for 44% of the world’s $2.44 trillion spent online in 2016.
Cryptocurrency wallets are primarily concentrated on mobile devices, with over 65% of wallets being mobile. Global smartphone penetration is projected to reach 37% by 2020.
Global population of digital buyers will surpass 2 billion people by 2020.

These four pivotal forces combine in the global mobile marketplace where people can:

Easily become owners of cryptocurrency by selling goods
Easily spend their cryptocurrency wealth by purchasing real world goods

Marketing Strategy
At the initial stages of the project the main focus will be customer acquisition and rapid geographic expansion. While exact timing of entering markets will change, we seek markets with a combination of substantial cryptocurrency investor base or interest therein, warmer regulatory outlook on crypto transactions, underbanked population and proliferation of peer-to-peer transactions. We see significant potential in developing markets of Eastern Europe, Southeast Asia, South Asia, Middle East and Africa, Latin America.

One of the most important goals of ICO is to fund the global expansion. Depending on the success of the crowdfunding effort, we plan to spend between 25% and 40% for international marketing. Another main driver of the growth of business, starting in 2019, is attracting sellers from the SME sector who are more likely to actively use additional paid instruments for promoting the sales of their goods.

Marketing strategy projections

Calculated ARPU is lower due to marketplace being available only a fraction of the year. In the following years ARPU grows due to more volume coming from business customers and from gradual increase in seller fees and development of additional paid features to support freemium model

Distribution model and international expansion

Ubank’s unique distribution model, where the app is preloaded by smartphone manufacturers into all new smartphones, has garnered much success in the CIS markets. We plan to extend this strategy and strike agreements with leaders in corresponding international markets. Worldwide, we have excellent relations with manufacturers who cover at least 40-45% of global smartphone sales.

Ubcoin Market

Token: UBC
Name: UBC
Emission level: No new pennies are generated after the sale of the token expires
Token role: Token utilities to complete the contract and cost smart
Maximum Level (Hard Cap): 4,000,000,000 UBC
Token Type: ERC20
network: etereum